Local Businesses Gear Up for Valentine’s Day 2026: Record $29.1 Billion Spending Expected
Local Businesses Gear Up for Valentine’s Day 2026: Record Spending and Romantic Rush Ahead With Valentine’s Day just hours away, small businesses across America are in full swing, preparing for one of the biggest sales days of the year. From florists to chocolatiers and restaurants, everyone is ready to help you celebrate love. Red roses continue to reign as the ultimate symbol of love on Valentine’s Day. As February 14, 2026 approaches, local shops are buzzing with excitement. According to the National Retail Federation’s annual survey , Americans are expected to spend a record $29.1 billion this Valentine’s Day — that’s an average of nearly $200 per person on gifts, cards, candy, flowers, and romantic experiences. Florists: Planning Months in Advance for the Big Day Flower shops are ground zero for Valentine’s Day preparations. Owners often start ordering extra inventory right after the winter holidays, stocking up on thousan...