Local Businesses Gear Up for Valentine’s Day 2026: Record $29.1 Billion Spending Expected

 

Local Businesses Gear Up for Valentine’s Day 2026: Record Spending and Romantic Rush Ahead

With Valentine’s Day just hours away, small businesses across America are in full swing, preparing for one of the biggest sales days of the year. From florists to chocolatiers and restaurants, everyone is ready to help you celebrate love.

Red roses continue to reign as the ultimate symbol of love on Valentine’s Day.

As February 14, 2026 approaches, local shops are buzzing with excitement. According to the National Retail Federation’s annual survey, Americans are expected to spend a record $29.1 billion this Valentine’s Day — that’s an average of nearly $200 per person on gifts, cards, candy, flowers, and romantic experiences.

Florists: Planning Months in Advance for the Big Day

Flower shops are ground zero for Valentine’s Day preparations. Owners often start ordering extra inventory right after the winter holidays, stocking up on thousands of roses and other seasonal blooms.

Florists work tirelessly to create beautiful arrangements ahead of the Valentine’s rush.

“This is our Super Bowl,” many florists say. Delivery vans are booked solid, and walk-in customers keep the registers ringing all day long.

Chocolatiers and Candy Shops: Sweet Treats in High Demand

Heart-shaped boxes and gourmet truffles fly off the shelves every February. Local candy shops craft special Valentine’s collections months ahead, offering everything from classic milk chocolate to artisanal flavors.

Nothing says “I love you” quite like a box of premium chocolates.

Restaurants: Romantic Dinners and Fully Booked Tables

From cozy bistros to upscale dining spots, restaurants are rolling out special Valentine’s menus, candlelit tables, and live music to create unforgettable evenings.

Restaurants are creating magical atmospheres for couples this Valentine’s Day.

“Valentine’s Day isn’t just about romance — it’s a vital boost for small businesses that pour their hearts into making the day special for everyone.”

Whether you’re buying flowers, sweets, or planning a dinner out, supporting local businesses this Valentine’s Day helps keep communities thriving while spreading the love.

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